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- 2012
-
Mark
Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
(
- Master (One yr)
-
Mark
Consumer Involvement Related with Usability and Sociability in Digital Service
(
- Master (One yr)
-
Mark
Electronic Word-of-Mouth as a Tool of Control in Consumer-Brand Relationship
(
- Master (One yr)
- 2011
-
Mark
International Companies’ Perception of Digital Marketing Strategies and Their Implementation
(
- Master (One yr)
-
Mark
Branding destination through iconic product
(
- Master (One yr)
-
Mark
"Stimulation of our five senses through experiences"- The role of event marketing as a communication tool for retail companies when building their brand
(
- Master (One yr)
-
Mark
Leveraging Brand Equity through Sponsorships - An explanatory study of brand loyalty in consistent and conflicting club and player sponsorship scenarios in European football
(
- Master (One yr)
- 2010
-
Mark
Corporate branding used by managers for attracting--- A case study of Chinese company, New Oriental employees
(
- Master (One yr)
-
Mark
Socialnomics- A study of eCRM in social media and how corporations can benefit from online interactions
(
- Master (One yr)
-
Mark
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception
(
- Master (One yr)