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- 2019
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Mark
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Misc.
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Mark
Management of Events Over Time: The Paradox of Brand Continuity and Change
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Misc.
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Mark
Are limited editions limited to products?
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Master (One yr)
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Mark
How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Master (One yr)
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Mark
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- 1st term paper
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Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
(2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192
Department of Business Administration- Misc.
- 2018
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Mark
Dramatically Changing Brand Image
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Can a Legitimacy Crisis Ruin Brand Authenticity?
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.
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Mark
Is brand heritage blocking innovation?
(2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration- Misc.