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- 2016
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Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
Nation Branding after a crisis – Greece and Ireland in comparison
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
The influence of logos on the consumer’s perception of the brand personality
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
How using customer’s stories can help build an organization’s reputation
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
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Mark
The evolution of product placement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.