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- 2025
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Mark
Does Teamwork Really Make the Dream Work? Sentiment Analysis of Masstige Collaborations Through Data Scraping
- Master (One yr)
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Mark
Building Relevance Brick by Brick: The Practice of Newness
- Master (One yr)
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Mark
“Understanding the underlying motivations behind consumer inclination - through the lens of Sephora kids. ”
- Master (One yr)
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Mark
From Admiration to Ambivalence: Understanding Consumer Responses to Tesla’s Ethical Decline
- Master (One yr)
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Mark
Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products
- Master (One yr)
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Mark
The Power of the Unseen
- Master (One yr)
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Mark
Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD
- Master (One yr)
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Mark
Iconic Products in B2B Markets
- Master (One yr)
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Mark
The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model
- Master (One yr)
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Mark
Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage
- Master (One yr)