Publications | LUP Student Papers

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2022
Mark Brands taking a stand: The meaning of brand activism from a consumer perspective
Valls i Cunillera, Clara ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Trust in Brand Activism: A look at self-love campaigns of beauty brands
Nguyen, Ngoc ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Get broke or build hope - The implications of woke brand activism
Aslan, Renyo ^LU and Mirkhandan, Omid ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
Lungwitz, Sabrina ^LU and Sjöstrand, Maja ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
Nguyen, Quang ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Brand Activism Scepticism
Dagan, Gal ^LU and van Zeijderveld, Jessica ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
Karlsson, Jesper ^LU and Weir, Sophie ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
Mark Small Purchases Make A Big Difference
Pettersson, Alice ^LU and Sternberg, Charlotte ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
Ferenius, Jakob ^LU and Kotras, Victoria ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
Mark Tone Deaf Marketing or Genuine Activism?
Voinow, Alexandra Veronica ^LU and Kropinova, Anastasija ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)

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