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- 2023
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Mark
E-handelsföretag och den fysiska butiken - ett smart varumärkesdrag eller fåfänga?
- Bach. Degree
- 2022
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Mark
The (Mis)alignment between Offline and Online Brand Image
- Master (One yr)
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Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
- Master (One yr)
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Mark
Sport event sponsorship: How to step up your game
- Master (One yr)
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Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
- Master (One yr)
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Mark
Is there a common theme?: A case study on the mediating influence of brand nostalgia between revitalization and brand image of theme parks
- Master (One yr)
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Mark
From words to actions: the effects of the transformation of core values through the physical stores
- Misc.
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Mark
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
(2022) In Strategic Brand Management - Master Papers Series BUSN21 20222
Department of Business Administration- Master (One yr)
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Mark
Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis
- Master (One yr)
- 2021
-
Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
- Master (One yr)