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- 2022
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Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
- Master (One yr)
- 2021
-
Mark
Swedbank's never-ending crisis
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
-
Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
- 2020
-
Mark
How explosive should the launch of the new Samsung Galaxy Note8 be?
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
-
Mark
Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
-
Mark
Pack your bags: A Mulberry Repositioning case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
-
Mark
Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
- Master (Two yrs)
-
Mark
When Brands Break Consumers’ Hearts: How to Earn Consumers’ Forgiveness after a Brand Betrayal
- Master (One yr)
- 2019
-
Mark
Brand Dynamics
- Master (One yr)
-
Mark
Brand Activism in Traditional Company’s Marketing Communication and its Influence on Brand Reputation
- Master (One yr)