Publications | LUP Student Papers

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2025
Mark The Paradox of Official Secrets: Does It Help or Hurt Consumer Trust?
Olsen, Lill Julie Alm ^LU ; Gunnarsson, Linnéa ^LU and Kristiansen, Elin Boberg ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2023
Mark The Underdog Brand Position
de Lima, Diogo ^LU ; Moorhouse, Darragh ^LU and Üner, Can ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Victoria's Secret: The Way Back?
Lybe, Erika ^LU ; Mellin, Anna ^LU and Rufrancos Luna, Arantxa ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Misc.
2019
Mark Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry
Hauptmann, Jella Lynn ^LU and Ausserdorfer, Julia ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Varumärkesplattform – ett hjälpsamt verktyg?
Appelqvist, Lisa ^LU ; Andrén, Rebecca ^LU and Skäremo, Emma ^LU (2019) FEKH29 20191
Department of Business Administration
- Bach. Degree
2012
Mark Managing the corporate brand - A study of the corporate brand manager in theory and practice
Augustsson, Fredrik ^LU and Larsson, Martin (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Consumer Involvement and its Outcomes: Revealing asymmetrical relationships.
Kyring, Oskar ^LU and Blomberg, Anna (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)