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- 2025
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Mark
NGO–For-Profit Co-Branding as a Credibility Boost: An Experimental Study on Brand Attitudes and Purchase Intention for Co-Branded Green Products
- Master (One yr)
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Mark
Leveraging brand synergies through co-branding partnerships in a house of brands: The Cases of OMEGA, Birkenstock and Marvel
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
-
Mark
A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
(2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration- Master (One yr)
- 2024
-
Mark
Gamified Brand Building: Brand Empowerment in Video Games
- Master (One yr)
-
Mark
Diamonds & Disruption: Evaluating Brand Identity Fit in "Inside the Box" vs. "Outside the Box" Co-Branding Strategies - A Case Study of Tiffany & Co.
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
-
Mark
When Luxury Meets Luxury: The Strategic Advantages and Goals of Luxury Fashion Brand Collaborations
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
- 2023
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Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
- Misc.
- 2022
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
- Master (Two yrs)
- 2021
-
Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
(2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration- Misc.
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Mark
#BetaltSamarbete
- Bach. Degree