Publications | LUP Student Papers

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2025
Mark A perfect match? Using co-branding theory to determine the brand fit between sports teams and athlete brands
Leitgeb, Elisa ^LU ; Magnusson, Lisa ^LU and Meyer, Lina Cloé ^LU (2025) In LBMG Strategic Brand Management - Masters Papers Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark När varumärken möts: En fallstudie om offentliga personers framställning i marknadsföring
Sörensen, Joel ^LU ; Kull, Casper ^LU and Langley, Gustav ^LU (2024) FEKH29 20241
Department of Business Administration
- Bach. Degree
2023
Mark Borde vi förlåta Margaux Dietz? En kvalitativ analys av Margaux Dietz kriskommunikation efter den kritiserade videon
Gersér, Julia ^LU and Söderberg, Elvira ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
2012
Mark Synlighet skapar möjligheter - En kvalitativ studie om personligt varumärkesbyggande i bloggar
Bergman, Emilia ^LU and Lindgren, Johanna (2012) SKDK01 20121
Department of Strategic Communication
- Bach. Degree
2011
Mark Dagens bookfit : om konstruktionen av författarjag i bloggar
Meksa, Sonja ^LU (2011) FBMK11 20111
Publishing Studies
- Bach. Degree

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