11 – 20 of 31
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2022
-
Mark
Get broke or build hope - The implications of woke brand activism
(
- Master (One yr)
-
Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
(
- Master (One yr)
-
Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
(
- Master (One yr)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Brand Activism Scepticism
(
- Master (One yr)
- 2021
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
(
- Master (One yr)
-
Mark
Tone Deaf Marketing or Genuine Activism?
(
- Master (One yr)
-
Mark
Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.
(
- Master (One yr)
-
Mark
Closing the loop: A study of Brand Activism in the Fashion Industry
(
- Master (One yr)