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- 2021
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Mark
How weird elements in brand communication can strengthen brand intimacy.
(
- Master (One yr)
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?
(
- Master (One yr)
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Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
The Contagious Taste of Corona Beer
2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
-
Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Misc.
-
Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211(
Department of Business Administration- Master (One yr)
- 2020
-
Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
(
- Master (One yr)
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Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
(
- Master (One yr)