Publications | LUP Student Papers

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2021
Mark Leveraging brand co-creation in a digital era: An IKEA case study
Örnhem, Julia ^LU ; Weir, Sophie ^LU and Karlsson, Jesper ^LU (2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration
- Misc.
2019
Mark Glossier : en fallstudie
Engstrand, Rebecka ^LU (2019) DIKK60 20191
Division of ALM, Digital Cultures and Publishing Studies
- Bach. Degree
Mark The Unravelling of User Generated Content: A Mixed Methods Approach
Zhu, Yajun ^LU and Andrén, Louise (2019) MGTN59 20191
Department of Business Administration
- Master (One yr)
2018
Mark Value Co-Creation: Multiplayer
Hansen, Tobias ^LU and Piludis, Konstantinos Ouranos ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2016
Mark The Online Consumer Decision Journey in the Cosmetic Industry
Hagander, Anna ^LU and Rúnarsdóttir, Margret ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2014
Mark Porn 2.0 straight from the horse's mouth. Consumption and Production of User Generated Content
Hoszowska, Aneta ^LU and Janovsky, Tomas (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
2013
Mark Kontroll, konflikt, kreativitet - Varumärkesberättelser på nya villkor
Frankel, Cecilia ^LU and Rinäs, Linnéa (2013) SKOK01 20131
Department of Strategic Communication
- Bach. Degree

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