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- 2015
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Mark
Reshaping the image of an industry - The Intrum Justitia Case
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
The (not‐so-honest) Honest Company
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
- 2009
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Mark
Are you telling it like it is?
(2009) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration- Misc.