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- 2021
-
Mark
Hur upplever svenska millennials syftesdriven marknadsföring annorlunda, när det kommer från lokala kontra globala varumärken?
(
- Bach. Degree
- 2020
-
Mark
Why we trust What we trust
(
- Master (One yr)
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Mark
Evaluating the impact of digital content on consumers’ practices: the phenomenon of cooking videos
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- Master (One yr)
-
Mark
Clash of beliefs: 'I want to be green but what about the Christmas tree?'
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- Master (One yr)
-
Mark
The high involvement customer journey: A study on customer motivations for touchpoint choice
(
- Master (One yr)
-
Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
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- Master (One yr)
-
Mark
Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim
(
- Master (One yr)
- 2019
-
Mark
Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives
(
- Master (One yr)
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Mark
Personal Brands
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- Master (One yr)
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Mark
Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
(
- Master (One yr)