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2024
Mark Tuning in: Ad Attributes and Listener Attitudes A Quantitative Study on How Swedish Millennial Podcast Listeners Perceive Advertising Value and their Attitudes Toward Podcast Advertising
Ali-Babaeian-Nassab, Assal ^LU and Delgadillo Ryberg, Rosa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Is Engagement Intimate? A Process Fluency Perspective on Content Category and Modality across TikTok and Instagram
Lass, Carolina ^LU and Fric Zavasnik, Lara ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark In the Spotlight or Blending In: Navigating Product Placement Interaction Levels in VR Gaming
Grigaliunas, Julius ^LU and Dardeau, Elsa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Fit for Influence A quantitative study on fitness influencers’ impact on social media users’ state self-esteem
Lindenmeyer, Lisa ^LU and Månsson, Andrea ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
Nguyen, Tran Thuy-Tien Tina ^LU and Borgel, Saskia ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark The Contradictory Voyage Towards Personalization
Safaee, Sara ^LU and Schokker, Jilke Jitske ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Exploring the Privacy Paradox: The Influence of Hedonic and Utilitarian Shopping Motivations in E-tailing
Eppens, Gabriel ^LU and Odung, Nils ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Consumer Behavior in Podcast Advertising: A Planned Behavior Theory Approach to Promotional Codes
Bernal, Diego ^LU and Timur, Duygu ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Hur svenska hushåll anpassar sig till förändrad köpkraft
Lesniak, Frida ^LU ; Stjerna, Måns ^LU and Thagando, Oscar ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree
Mark Hållbarhetsmått, hållbarhetsanseende och finansiell prestation- En jämförande studie av hur hållbarhetsmått och konsument-hållbarhetsanseende påverkar företags finansiella prestation
Martell, Ella ^LU ; Träskman, Isabella ^LU and Wigren, Jessica ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree

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your query:: Remove supervisor: Tunca, Burak