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- 2023
-
Mark
Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
(
- Master (One yr)
-
Mark
The Impact of Marketing Channels on Customer Perceived Brand Values in Omnichannel Retailing: Moderating Role of Cultural Differences
(
- Master (One yr)
- 2021
-
Mark
Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid
(
- Master (One yr)
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
(
- Master (One yr)
-
Mark
Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
(
- Master (One yr)
-
Mark
Tone Deaf Marketing or Genuine Activism?
(
- Master (One yr)
-
Mark
Reminding You to Purchase
(
- Master (One yr)
-
Mark
The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
(
- Master (One yr)
- 2020
-
Mark
Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing
(
- Master (One yr)
-
Mark
The Action-Action Gap: The Impact of Social Environments on Responsible Consumption Behavior
(
- Master (One yr)