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- 2021
-
Mark
Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid
(
- Master (One yr)
-
Mark
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
(
- Master (One yr)
- 2020
-
Mark
Try to Spell Marketing Without AR - Impossible
(
- Master (One yr)
-
Mark
Virtual Influencing: Uncharted Frontier in the Uncanny Valley
(
- Master (One yr)
-
Mark
Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products
(
- Master (One yr)
-
Mark
Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing
(
- Master (One yr)
-
Mark
The Action-Action Gap: The Impact of Social Environments on Responsible Consumption Behavior
(
- Master (One yr)
-
Mark
Anledningar till att individer följer influencers - En studie utifrån ett marknadsföringspsykologiskt perspektiv
(
- Bach. Degree
-
Mark
Syftesdriven parterapi - för ett lyckat förhållande. En kvalitativ studie av förhållandet mellan marknadsförarens mål och konsumentens upplevelse av syftesdriven reklamfilm.
(
- Bach. Degree
-
Mark
Engagera på social media. Vilka faktorer driver den svenska konsumenten till Customer Engagement på Instagram?
(
- Bach. Degree