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- 2018
-
Mark
Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers
(
- Master (One yr)
-
Mark
PRICE PREMIUM FAST-MOVING CONSUMER GOODS
(
- Master (One yr)
-
Mark
“Make a difference - Make a mistake”: A difference in perception of and preference for a product with mistake for luxury and mass market brands
(
- Master (One yr)
- 2017
-
Mark
Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
(
- Master (One yr)
-
Mark
Are 5-Second Online Video Advertisements Effective?
(
- Master (One yr)
-
Mark
The Effects of Brand-Context Congruence
(
- Master (One yr)
-
Mark
You are what you eat - and not what you earn: An Experimental Study on the Influence of Income and Self-perception on Food-based Moral Judgments
(
- Master (One yr)
-
Mark
“This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship
(
- Master (One yr)