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- 2018
-
Mark
When Brands Go Political: A PepsiCo Case
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
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Mark
THE PRIPPS BLÅ CASE - THE FALL OF THE FAVOURITE
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
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Mark
Ryanair - Destination Unknown
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
-
Mark
The Nobel Prize vs. Bob Dylan: Bob Dylan's controversial behaviour and its potential impact on the Nobel Prize reputation
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
-
Mark
Case TV4: IS MARTIN TIMELL TV4’S OWN HARVEY WEINSTEIN? How to save your brand’s reputation in a crisis associated with a social movement
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
-
Mark
United Airlines: With Great Power Comes Great Responsability?
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
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Mark
Volvo & The Polestar Series: Integration or Separation?
(2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration- Misc.
- 2017
-
Mark
Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield
- Master (One yr)
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Mark
Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication
- Master (One yr)
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Mark
Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally
- Master (One yr)