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- 2017
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Mark
The Match of Identities: A study on how brands can stay true to themselves
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Unbranded Luxury - Recreating Exclusivity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
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Mark
Barilla and Diversity – Friend or Foe?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
SeaWorld vs Blackfish: Will The Orcas Sink The Animal Theme Park Into Oblivion
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
Case Galaxy - DOOMSDAY: EXPLOSION OF THE GALAXY!
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
WAS GAP’S NEW LOGO CRAP?
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
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Mark
Communication Through CSR: Is It Sustainable? – The Case of H&M
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.