Publications | LUP Student Papers

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2014
Mark A Brand Orientated Approach in Acquisitions
Pollinger, Karl ^LU and Omberg, Mikael (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
Mark An Exploration of Google's Acquisition through Integrating Strategic Brand Management and Network Theory
Rakauskaite, Rita ^LU and Zorzi, Carlotta ^LU (2014) BUSN39 20141
Department of Business Administration
- Master (One yr)
2013
Mark Exploring the Concept of Business Scapegoating: key contributing constructs and preventative measures
Hagberg, Erik ^LU and Hellberg, Christoffer ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT
Holmblad, Gustaf ^LU and Ericsson, Christina (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
2012
Mark Managing the corporate brand - A study of the corporate brand manager in theory and practice
Augustsson, Fredrik ^LU and Larsson, Martin (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark Purpose, Vision and Mission- A clarification of fundamental concepts
Pers, Tina ^LU and Daura, Marianne ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
Mark A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry
Dieudonne, Nicolas ^LU and Mocanu, Madalina ^LU (2012) BUSN29 20121
Department of Business Administration
- Master (One yr)
2011
Mark Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises.
Johansson, Ola and Andersson, Per (2011)
Department of Business Administration
- Master (One yr)
Mark Charitable foundations and Corporate Communication: A study of how and why charitable foundations communicate and what challenges they face
Eriksson, Louise and Klingberg, Gustav (2011)
Department of Business Administration
- Master (One yr)
Mark The concept of track record
Lundgren, Rebecca and Paulsson, Elin (2011)
Department of Business Administration
- Master (One yr)

your query:: Remove supervisor: Urde, Mats