Publications | LUP Student Papers

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2022
Mark Bigger is not always better - The Evergreen communication crisis
Tran, Thi Hong Anh ^LU ; Xie, Yimei ^LU and Liu, Chia-Yin ^LU (2022) BUSN35 20221
Department of Business Administration
- Master (One yr)
Mark Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
Tran, Thi Hong Anh ^LU and Liu, Chia-Yin ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Brands relationships: Exploring the Secret Brand Relationship
Tönning, Casper ^LU ; Liu, Chia-Yin ^LU and Rojas Alvarez, Ayelen ^LU (2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration
- Misc.