Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9007816
- author
- Bruin, Wouter LU ; Sanberg, Viktor and Pataki, Alexander
- supervisor
- organization
- course
- BUSN35 20201
- year
- 2020
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Citroën, DS, Positioning, Brand Management, Brand Identity, Brand Reputation, Brand Heritage
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 9007816
- date added to LUP
- 2020-04-14 16:12:29
- date last changed
- 2020-04-14 16:12:29
@misc{9007816, author = {{Bruin, Wouter and Sanberg, Viktor and Pataki, Alexander}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Positioning the French Goddess, The Citroën DS case}}, year = {{2020}}, }