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Positioning the French Goddess, The Citroën DS case

Bruin, Wouter LU ; Sanberg, Viktor and Pataki, Alexander (2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Bruin, Wouter LU ; Sanberg, Viktor and Pataki, Alexander
supervisor
organization
course
BUSN35 20201
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Citroën, DS, Positioning, Brand Management, Brand Identity, Brand Reputation, Brand Heritage
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9007816
date added to LUP
2020-04-14 16:12:29
date last changed
2020-04-14 16:12:29
@misc{9007816,
  author       = {{Bruin, Wouter and Sanberg, Viktor and Pataki, Alexander}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Positioning the French Goddess, The Citroën DS case}},
  year         = {{2020}},
}