Veronika Tarnovskaya

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2017
Mark Corporate Brand Identity and Image : to Align or Separate - This is the Question
Tarnovskaya, Veronika ^LU (2017) p.45-64
- Chapter in Book/Report/Conference proceeding › Book chapter
2016
Mark Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2016) In Qualitative Market Research 19(3). p.287-309
- Contribution to journal › Article
2015
Mark Corporate brand as a contract with stakeholders – theology or pragmatism?
Tarnovskaya, Veronika ^LU (2015) In Marketing Intelligence and Planning 33(6). p.865-886
- Contribution to journal › Article
Mark Market driving multinationals and their global sourcing network
Ghauri, Pervez N. ^LU ; Tarnovskaya, Veronika ^LU and Elg, Ulf ^LU (2015) p.601-614
- Chapter in Book/Report/Conference proceeding › Book chapter
2014
Mark IKEA: Entering Russia
Elg, Ulf ^LU ; Jonsson, Anna ^LU and Tarnovskaya, Veronika ^LU (2014) p.529-533
- Chapter in Book/Report/Conference proceeding › Book chapter
2012
Mark Market-driving strategy implementation through global supplier relationships
Elg, Ulf ^LU ; Deligonul, Seyda Z. ; Ghauri, Pervez N. ; Danis, Wade and Tarnovskaya, Veronika ^LU (2012) In Industrial Marketing Management 41(6). p.919-928
- Contribution to journal › Article
2011
Mark The Brand I Call Home? Employee–Brand Appropriation at IKEA
Tarnovskaya, Veronika ^LU (2011)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Developing a market driving strategy for foreign markets: Internal capabilities and external activities
Pervez N., Ghauri ; Elg, Ulf ^LU ; Tarnovskaya, Veronika ^LU and Fatima, Wang (2011) In Schmalenbach Business Review 11(3). p.1-23
- Contribution to journal › Article
2010
Mark Branding Capability of Technology of Technology Born Globals
Altshuler, Liliya ^LU and Tarnovskaya, Veronika ^LU (2010) In Journal of Brand Management 18(3). p.212-227
- Contribution to journal › Article
Mark The activities and capabilities of global market driving firms.
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2010)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding