Mats Urde
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- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
-
Mark
Corporate Brand Identity Matrix
(
- Contribution to journal › Article
-
Mark
Brand orientation : Past, Present, and Future
(
- Contribution to journal › Debate/Note/Editorial
- 2011
-
Mark
Brand and market oriented positioning
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2009
-
Mark
Uncovering the corporate brand's core values
2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638(
- Contribution to journal › Article
- 2007
-
Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
-
Mark
The monarchy as a corporate brand - Some corporate communications dimensions
(
- Contribution to journal › Article
-
Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article