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- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
- 2022
-
Mark
Welcome to the Matrix - How to find and use your corporate brand's core identity
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2018
-
Mark
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2014
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Monarchies as corporate brands
(
- Working paper/Preprint › Working paper