Ulf Elg
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- 2007
-
Mark
Market Orientation as Inter-firm Cooperation: An International Study of the Grocery Sector
(
- Contribution to journal › Article
-
Mark
Market orientation of retail brands in the grocery chain: The role of supplier relationships
2007) the 14th EAERCD Conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Market driving supplier strategy: A study of IKEA’s globalsourcing network
2007) CIMaR Annual Conference, 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
-
Mark
A world of contradictions: A gender perspective on newcomers’ perceived inclusion vs. their positions
2006) The Academy of Management Annual Meeting, 2006(
- Contribution to conference › Paper, not in proceeding
-
Mark
Knowledge and knowledge sharing in retail internationalization : IKEA's entry into Russia
(
- Contribution to journal › Article
-
Mark
The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
2006) the 32nd EIBA conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
The interplay between matching and networks in the entry process into emerging consumer markets
2006) CIMaR Annual Conference, 2006(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
-
Mark
A study of inter-firm market orientation dimensions in Swedish, British and Italian supplier-retailer relationships
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper