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- 2011
-
Mark
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
(
- Contribution to journal › Article
-
Mark
Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences
(
- Contribution to journal › Article
- 2008
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2006
-
Mark
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
(
- Contribution to journal › Article
-
Mark
Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers
(
- Contribution to journal › Article
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