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- 2021
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
- 2020
-
Mark
Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
2020) 5th Colloquium on European Research in Retailing(
- Contribution to conference › Other
- 2019
-
Mark
Innovation i handeln
2019) In Handelsrådets rapportserie(
- Book/Report › Report
- 2017
-
Mark
Handeln rustar för multi-kanal
2017)(
- Book/Report › Report
-
Mark
Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format
(
- Contribution to journal › Article