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- 2021
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Mark
Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
2021) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
-
Mark
The Future of the Dairy Industry – 2030 Scenario Analysis
2021) In IIM Industry Report Series(
- Book/Report › Report
-
Mark
Amazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
(
- Working paper/Preprint › Working paper
-
Mark
Service encounters in the digital age: Exploring the new and multiple role of frontline employees
2021) The Nordic retail and wholesale conference 2021(
- Contribution to conference › Other
-
Mark
Ut ur pandemin – rakt in i den digitala transformationen. Ska stadskärnans överlevnad bli en valfråga 2022?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
(
- Contribution to journal › Article
-
Mark
Competing corporate sustainability perceptions in a global retail organization
(
- Contribution to journal › Article
-
Mark
Debattinlägg: ”Samarbete med Kina medför risker. Det är naivt att tro att regeringen vid varje tillfälle kan tala om när det är okej att samarbeta med Kina eller ej."
2021) In Sydsvenskan(
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper