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- 2024
-
Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
- Contribution to journal › Article
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Mark
Epilogue
(2024) p.306-309
- Chapter in Book/Report/Conference proceeding › Foreword/Postscript
-
Mark
CSR in between the legal and the ethical: Mobilising legal frameworks through public discourse
(2024) 7th International CSR Communication Conference
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
(2024) Asia-Pacific ACR Conference 2024
- Contribution to conference › Abstract
-
Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
(2024) Brand Camp 6
- Contribution to conference › Abstract
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
- Working paper/Preprint › Working paper
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
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Mark
Who changes what, when and where? Elaborating postponement when integrating hardware and software objects in global supply chains
- Contribution to journal › Article
-
Mark
Luxury Consumption
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Living smaller: acceptance, effects and structural factors in the EU
- Contribution to journal › Article
