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- 2024
-
Mark
Gamification's role in fostering user engagement with healthy food-based digital content
(
- Contribution to journal › Article
-
Mark
Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
2024)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Recalibrated responses needed to a global research landscape in flux
(
- Contribution to journal › Article
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
-
Mark
The Circular Economy: A Transformative Service Perspective
2024) In Journal of Service Research(
- Contribution to journal › Article
-
Mark
Utländsk påverkan i forskning – Behov och förutsättningar för riskhantering inom den svenska akademiska sektorn
2024)(
- Working paper/Preprint › Preprint in preprint archive
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
-
Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article