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- 2024
-
Mark
City Branding to Solve Social Problems? : The Eigendynamik of management concepts
2024) In Organization Studies(
- Contribution to journal › Article
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
- 2022
-
Mark
Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).(
- Working paper/Preprint › Working paper
-
Mark
Outlining a feminist ethics of sustainable place branding
2022) Annual conference the International Place Branding Association(
- Contribution to conference › Abstract
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
-
Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
-
Mark
Brands as activists : The Oatly case
(
- Contribution to journal › Article
- 2019
-
Mark
Sharing brand ideologies : A cultural analysis of startup brand failure
2019) Global Brand Conference(
- Contribution to conference › Abstract
- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article
-
Mark
Faculty responses to business school branding : a discursive approach
2018) In European Journal of Marketing(
- Contribution to journal › Article
- 2017
-
Mark
The silver bullet of branding: Fantasies and practices of organizational identity work in organizational identity change process.
(
- Contribution to journal › Article
-
Mark
Brand Culture : In Search of Identity
2017) p.203-222(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
The liminality of branding : Interweaving discourses ‘making up’ a cultural intermediary occupation
(
- Contribution to journal › Article
- 2015
-
Mark
Personal branding
2015)(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
- 2014
-
Mark
Urban atmospheres as brandscapes and lived experiences
(
- Contribution to journal › Article
-
Mark
Catwalking the City
2014) p.195-206(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2011
-
Mark
Swedish Queens of Crime: the Art of Self-Promotion and the Notion of Feminine Agency. Liza Marklund and Camilla Läckberg
2011)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Governing consumers through freedom: A theoretical discussion of the co-creation construct
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2010
-
Mark
Branding Capability of Technology of Technology Born Globals
(
- Contribution to journal › Article
-
Mark
Att äga rum. Litterär turism som resor i heterotopierna
(
- Contribution to journal › Article
-
Mark
Wallanderland. Film- och litteraturturism i Ystad
2010)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Murder Walks in Ystad
2010) In Tourism and Cultural Change(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
“It’sa honda! For me…” an exploratory student project on branding and product design for the older adult population
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Crime Tourism and the Branding of Places
2009) Dickens and Tourism Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Mördarjakt i Ystad
(
- Contribution to journal › Article
-
Mark
Murder walks in Ystad
2009) The Society for the Advancement of Scandinavian Study(
- Contribution to conference › Paper, not in proceeding
-
Mark
Astrid Lindgrens Småland som produkt i den nya ekonomin
2009) p.51-80(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
Managing meaning through branding - the case of a consulting firm
(
- Contribution to journal › Article