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- 2024
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
(2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
(2024) Brand Camp 6
- Contribution to conference › Other
-
Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
- Contribution to journal › Article
-
Mark
Payments : Understanding the use of retail payment service platforms in the era of digitalisation
(2024)
- Thesis › Doctoral thesis (compilation)
-
Mark
The impact of order fulfillment on consumer experience : text mining consumer reviews from Amazon US
- Contribution to journal › Article
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
- Working paper/Preprint › Working paper
-
Mark
International retailers as a main force for sustainability
- Contribution to journal › Article
-
Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
(2024) Consortium for international marketing research.
- Contribution to conference › Other
-
Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
(2024) Asia-Pacific ACR Conference 2024
- Contribution to conference › Abstract
-
Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
(2024) Brand Camp 6
- Contribution to conference › Abstract
