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- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
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Mark
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
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Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
- 2015
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Mark
The Nobel Prize: the identity of a corporate heritage brand
(
- Contribution to journal › Article
- 2014
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Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2007
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Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
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Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article
-
Mark
The monarchy as a corporate brand - Some corporate communications dimensions
(
- Contribution to journal › Article
- 2005
-
Mark
Monarchical Perspectives on Corporate Brand Management
2005) In Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Monarchies as corporate brands
(
- Working paper/Preprint › Working paper