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- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
-
Mark
City Branding to Solve Social Problems? : The Eigendynamik of management concepts
2024) In Organization Studies(
- Contribution to journal › Article
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
- 2022
-
Mark
Outlining a feminist ethics of sustainable place branding
2022) Annual conference the International Place Branding Association(
- Contribution to conference › Abstract
-
Mark
Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).(
- Working paper/Preprint › Working paper
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
-
Mark
Brands as activists : The Oatly case
(
- Contribution to journal › Article
-
Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
- 2019
-
Mark
Sharing brand ideologies : A cultural analysis of startup brand failure
2019) Global Brand Conference(
- Contribution to conference › Abstract
- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article