Department of Business Administration
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- 2025
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Mark
Dressing for a Sustainable Identity Dilemmas of Fashion Consumers Navigating Identity and Sustainability
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- Master (One yr)
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Mark
When the Brand Is the Person: How Founder-Related Scandals Influence Consumer Perceptions of Brand Image
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- Master (One yr)
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Mark
Who Am I Becoming? Identity Construction in Graduate Development Programs
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- Master (One yr)
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Mark
The Sound of Silence: Conceptualizing Strategic CSR Silence as a Communication Practice
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- Master (One yr)
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Mark
From Content to Conversion - Exploring the Relationship between UGC Features and Purchase Intention——Evidence from Skincare Content on Xiaohongshu
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- Master (One yr)
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Mark
The Adoption of Artificial Intelligence in SMEs Social Media Marketing: Study of Organisational Routines
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- Master (One yr)
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Mark
Replicating or Evolving? Highlighting the Tension between Organizational Fit and Diversity in Recruitment Processes
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- Master (One yr)
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Mark
Corporate Sustainability in Practice: A Case Study of Employee Perspectives on Strategy Implementation
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- Master (One yr)
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Mark
Privacy Concerns: Does Online Activity Type Matter?
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- Master (One yr)
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Sustainability and Profit in Fashion: Insights from Born-Sustainable SMEs in Brazil and Scandinavia
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- Master (One yr)