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- 2023
-
Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
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Mark
Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
(
- Master (One yr)
-
Mark
Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products
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- Master (One yr)
- 2022
-
Mark
Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
(
- Master (One yr)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
(
- Master (One yr)
- 2021
-
Mark
The Brand Implications of Green Demarketing
(
- Bach. Degree
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Mark
Tone Deaf Marketing or Genuine Activism?
(
- Master (One yr)
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Mark
Varumärkessamarbeten inom modebranshen
(
- Bach. Degree
-
Mark
Reminding You to Purchase
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- Master (One yr)
-
Mark
The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
(
- Master (One yr)
-
Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
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- Master (One yr)
-
Mark
Is Fashion for the People, loved by all the People?
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- Master (One yr)
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Mark
Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling
(
- Master (One yr)
- 2020
-
Mark
Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products
(
- Master (One yr)
-
Mark
Online customer-to-customer interaction in the pre-purchase stage of high involvement products
(
- Master (One yr)
-
Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
(
- Master (One yr)
-
Mark
Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality
(
- Bach. Degree
- 2019
-
Mark
Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
(
- Master (One yr)
- 2018
-
Mark
Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.
(
- Master (One yr)