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- 2022
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Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
- Master (One yr)
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Mark
Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
- Master (One yr)
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Mark
An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.
- Master (One yr)
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Mark
Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
- Master (One yr)
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Mark
Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap
- Master (One yr)
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Mark
Get broke or build hope - The implications of woke brand activism
- Master (One yr)
- 2021
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Mark
The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism
- Master (One yr)
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Mark
Are we there yet? Exploring the adoption of blockchain in digital marketing
- Master (One yr)
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Mark
Reminding You to Purchase
- Master (One yr)
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Mark
When the going gets tough: exploring visitors' experiences and expectations of museum digital channels during COVID-19
- Master (One yr)