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- 2025
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Mark
Inclusive Marketing in Cosmetics: An Examination of the Effects of Diverse Representation on Brand Authenticity Perceptions and Long-Term Brand Relationships in the Makeup Sector
- Master (One yr)
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Mark
Constructing the Real: A Study of Brand Authenticity in Swedish Heritage Brands
- Bach. Degree
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Mark
Stocks and the City - Gender-inclusive internationalization strategy for female-targeting fintech firms
- Master (Two yrs)
- 2024
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Mark
Unveiling Brand Personality: The Behind-The-Scenes Marketing Effect
- Bach. Degree
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Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
- Master (Two yrs)
- 2022
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Mark
“Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
- Master (Two yrs)
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Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
- Master (One yr)
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Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
- Master (One yr)
- 2020
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
- Master (One yr)
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Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
- Master (One yr)