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- 2024
-
Mark
Leveraging AI for Enhanced Personal Branding on LinkedIn: Implications of User Engagement and Trust
(
- Master (One yr)
- 2023
-
Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
(
- Misc.
-
Mark
Building Personal Brand Heritage
(
- Master (One yr)
- 2022
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
(
- Master (One yr)
- 2021
-
Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
(
- Master (One yr)
- 2020
-
Mark
Why we trust What we trust
(
- Master (One yr)
-
Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
(
- Master (One yr)
-
Mark
Restaurant industry's response to Covid-19
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Social Media Influencers as Human Brands
(
- Master (One yr)