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2025
Mark Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
Albertini, Lea Sophie Maleen ^LU ; Daas, Lena ^LU and Duvaud, Elodie Celine ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
2024
Mark The Role of Brand Logics in Shaping the Success of Brand Extensions: Apple vs. Colgate
Castermans, Chimène Alyssa ^LU ; Nguyen, Tuong-Yên ^LU and Colombo, Lorenzo ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
2023
Mark Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
Ali-Babaeian-Nassab, Assal ^LU ; Adwani, Alexandra ^LU ; Sinnerdal, Tilde ^LU and Delgadillo Ryberg, Rosa ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.
2022
Mark Brand meaning and brand relationship in the context of a contradictory brand extension - A consumer perspective on ORGANICS by Red Bull
Burian, Celina ^LU and Euler, Ann ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2015
Mark The Role of New Energy Vehicles as Brand Shapers
Gassner, Maximilian Alexander ^LU and Kosch, Sebastian ^LU (2015) MGTN59 20151
Department of Business Administration
- Master (One yr)
2013
Mark Från Gubbe till Fashion Week
Lacotte Olsson, Isabelle ^LU ; Brochs Ljungberg, Hanna ^LU and Wall Mattson, Martin ^LU (2013) FEKH29 20131
Department of Business Administration
- Bach. Degree
2011
Mark Negative electronic Word of Mouth & Customer Based Brand Equity: A Qualitative View of the Apple iPhone Aversion on Facebook
Lapel, Claudia ; Ellez, Oylum and Anarbekov, Erbol (2011)
Department of Business Administration
- Master (One yr)
2010
Mark Idrottsföreningar och deras varumärke - En studie av profilering och sponsring inom den nordvästskånska elitidrotten
Nilersköld, Filippa ; Thern, Jessica ; Boström-Svensson, Sven and Oskarsson, Linus (2010)
Department of Business Administration
- Bach. Degree
2009
Mark Brand extension pathway for niche-players
Bakinouskaya, Khrystsina ; Tiryaki, Cuma Sani and Biondani, Riccardo (2009)
Department of Business Administration
- Master (One yr)
2007
Mark Brand extensions – the influence of the parent brand
Westregård Ayala, Felipe ; Berntorp, Gustav and Shatarov, Nikolay (2007)
Department of Business Administration
- Master (One yr)

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