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- 2021
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Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
- Master (Two yrs)
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Mark
From Champagne showers to the back of the grid: A case study of Williams Racing
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
The Contagious Taste of Corona Beer
(2021) In LBMG Corporate Brand Management and Reputation - Master Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
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Mark
When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Misc.
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Mark
Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
(2021) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20211
Department of Business Administration- Master (One yr)
- 2020
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Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
- Master (One yr)
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Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
(2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration- Master (One yr)
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Mark
Positioning the French Goddess, The Citroën DS case
(2020) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20201
Department of Business Administration- Misc.
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Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
- Master (One yr)
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Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
- Master (One yr)