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2023
Mark Gucci Gang : produktplaceringen av Gucci på de svenska rapparna Einár och Adaams sociala plattformar
Wiklander, Lovisa ^LU and Hellberg, Matilda ^LU (2023) MKVK04 20222
Media and Communication Studies
Department of Communication and Media
- Bach. Degree
Mark Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
Holmqvist Adolfsson, Lucas ^LU ; Johnsson Wallin, Gustaf ^LU and Bergtoft, Erik ^LU (2023) In SBM - Student Masters Papers BUSN21 20232
Department of Business Administration
- Misc.
2022
Mark Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
Martinsson, Sonya ^LU ; Svensson, Josefine ^LU and Jönsson, Rebecca ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)
Mark SBM Paper: The House of Gucci in 2022
van Zeijderveld, Jessica ^LU ; Quartero, Siannie ^LU and Arts, Iris Martine Theresia ^LU (2022) BUSN35 20221
Department of Business Administration
- Master (One yr)
2019
Mark HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range
Olander, Fanny ^LU (2019) MODK63 20191
Division of Fashion Studies
- Bach. Degree
Mark Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
Orheim, Johanna ^LU and Bluhme, Saga ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Den instabila kulturen: en postmodernistisk studie av Guccis kampanj Utopian Fantasy
Bozinova, Elena ^LU (2018) MODK63 20181
Division of Fashion Studies
- Bach. Degree
Mark Gränsöverskridande mode ger plats åt nya maskuliniteter: en studie av modehuset Guccis iscensättning av maskuliniteter
Jivung, Maria ^LU (2018) MODK63 20181
Division of Fashion Studies
- Bach. Degree

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