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- 2024
-
Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
-
Mark
Unveiling Brand Personality: The Behind-The-Scenes Marketing Effect
(
- Bach. Degree
- 2022
-
Mark
“Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
(
- Master (Two yrs)
-
Mark
Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
(
- Master (One yr)
-
Mark
Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
(
- Master (One yr)
- 2020
-
Mark
Brand Activism - the Battle Between Authenticity and Consumer Scepticism
(
- Master (One yr)
-
Mark
Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions
(
- Master (One yr)
- 2019
-
Mark
Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment
(
- Master (One yr)
- 2018
-
Mark
Can a Legitimacy Crisis Ruin Brand Authenticity?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2017
-
Mark
Brands, Dare to Care! A Quantitative Study on How Brand's Sociopolitical Involvement Affects Consumers' Perceived Brand Authenticity
(
- Master (One yr)