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2021
Mark Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
Pärsson, Emma ^LU and Edlund, Beata ^LU (2021) BUSN39 20211
Department of Business Administration
- Master (One yr)
2020
Mark Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
Waldeck, Albin ^LU ; Wiksborg, Sofie and Stenbäck, Olle (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
Mark A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
Moane, Peter ^LU ; Galkin, Vladislav ^LU and Solmi, Alessandro ^LU (2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration
- Misc.
Mark Brand revitalization in the music industry: a case study approach
Macelloni, Edoardo ^LU ; Beckers, Max and Salmon, Eva (2020) BUSN21 20192
Department of Business Administration
- Master (One yr)
2019
Mark Speak up or stay quiet
Burggraaf, Karel Jorg William ^LU and Larsson Taengh, Dennis ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2015
Mark The Role of New Energy Vehicles as Brand Shapers
Gassner, Maximilian Alexander ^LU and Kosch, Sebastian ^LU (2015) MGTN59 20151
Department of Business Administration
- Master (One yr)
Mark Social media in branding for airline companies in South Korea
Choi, Daehan ^LU and Heikkonen, Timi ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
2013
Mark Increasing Brand Awareness for Acquired Companies in High Tech B2B Industries- A Case Study of RUAG Space AB
Jansaker, Emelie ^LU and Persson, Frida ^LU (2013) BUSN39 20131
Department of Business Administration
- Master (One yr)
Mark En märklig informationsbrist om ekologiska livsmedel
Myhrman, Tobias ^LU and Svensson, Carolina ^LU (2013) FEKN90 20131
Department of Business Administration
- Master (One yr)
2011
Mark Marketing recommendations designed to build greater awareness of the Hjordnära brand in Stockholm
Jorge, Tous ; Mierins, Alexandra Sarah and Chung, Lyndon (2011)
Department of Business Administration
- Master (One yr)

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