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- 2024
-
Mark
The Brand Behind the Binge: Understanding Streaming Series as Brands
(2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration- Master (One yr)
- 2021
-
Mark
Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
- Bach. Degree
-
Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
- Misc.
-
Mark
How weird elements in brand communication can strengthen brand intimacy.
- Master (One yr)
-
Mark
The Visit of an Unexpected Friend
- Master (One yr)
-
Mark
Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
(2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
-
Mark
Är företaget rött och sött?
- Bach. Degree
-
Mark
‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
- Master (Two yrs)
- 2020
-
Mark
A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
(2020) In LBMG Strategic Brand Management - Paper Series BUSN21 20202
Department of Business Administration- Misc.
- 2019
-
Mark
Social Media Influencers as Human Brands
- Master (One yr)