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- 2021
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Mark
How to use brand experience to generate brand loyalty - A case study of theme parks
- Misc.
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Mark
How corporations’ transition from product branding to corporate branding
- Misc.
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Mark
How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
- Misc.
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Mark
Leveraging brand co-creation in a digital era: An IKEA case study
(2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration- Misc.
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Mark
Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?
(2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
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Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
(2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration- Misc.
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Mark
The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
(2021) In The Strategic Brand Management Master Papers BUSN21 20212
Department of Business Administration- Misc.
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Mark
Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging
(2021) In LBMG The Strategic Brand Management Master Paper BUSN21 20212
Department of Business Administration- Misc.
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Mark
Brands relationships: Exploring the Secret Brand Relationship
(2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration- Misc.
-
Mark
Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications
- Misc.