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- 2023
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
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Mark
When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
- Misc.
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Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
- Misc.
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Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
- Misc.
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Mark
The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
- Misc.
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Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
- Misc.
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Mark
Proactive Paths. Innovative Solutions for Today’s Sustainability Challenges
(2023) In IIIEE SSC series IMEN68 20232
The International Institute for Industrial Environmental Economics- Misc.
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Mark
Brewing Up a Storm: The Rise of Stars Coffee
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Misc.
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Mark
The Moose in the Room: A Mercedes-Benz Case
- Misc.
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Mark
The Best Gillette Can Be?
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Misc.