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- 2018
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Mark
Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
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Mark
Artistic Brand or Brand with Art?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
The New Kids on the Block - Exploring the brand identity of disruptive innovators
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Case Competitions as a Tool to Build Brands and Reputation
(
- Master (One yr)
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Mark
Investigating brand identity transfer in brand experience through in-store and online channels
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Brand Identity: What Went Wrong
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Limited edition: Collaborations between luxury brands
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Dramatically Changing Brand Image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
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Mark
Can a Legitimacy Crisis Ruin Brand Authenticity?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.